and customer frequency



GROCERY retail



and increase sales









existing customers



competitive challenges


keeping it






Increasing sales for Retailers across Europe

Retailers work with us to grow the number of their most valuable customers in a short period of time.

Innovative and effective mechanics are implemented to gain new customers and keep them coming back.

Our programmes (Best Customers Marketing) are designed to target the top three deciles of your customer base.
These customers generate up to 75% of your sales and almost 90% of your margin.
The concept is simple and effective: reward the behaviour you seek!
We help you to make your customers shopping experience joyful and rewarding.


  • The companies we work with

      auchan 02 03 Bennet2 05
  • The companies we work with

    06 07 08 13 Intermarche  
  • The companies we work with

    15   16  18 19  21
  • The companies we work with

    22 23 24 26 25  mcd supermarkten
  • The companies we work with

    30 Piccadilly 32 04 10 11
  • The companies we work with

     20 moya 27 28   31 35


To offer effective Retail Marketing Programmes to increase sales and market share of our customers, while being mindful of our overall responsibilities.

  • The world is full of successful ideas that failed because they were not implemented well

    Barbara Mowry
  • The most difficult thing in the world is to find the simple things

    Luis Martinez
  • Profit in business comes from repeat customers, customers that boast about your product and service, and bring friends with them

     W. Edward Deming
  • Fish where the fish are, and if possible, where the big fish are

    Garth Hallberg
  • If everything you try works you are not trying hard enough

    Gordon Moore, co-founder of Intel model

Eu.promotions in numbers


Years in the industry


Year of foundation


Reward given to loyal customers


Countries where we are active


Programmes for retailers

Meet our team

Eu.board of Directors


Pierfranco Belfiori

Managing Director

I am the founder and CEO of the company. We have come a long way from a small office in Milan to an international company employing more than 50 people and running programmes all over Europe. What I enjoy the most? Apart from swimming and golf, is still what I used to do when I started: develop the best possible programme for our customers!



Marco Grillo

Sales Director

After getting my degree in Economics, I started working abroad with a global FMCG manufacturer in exports. Whilst doing many promotional initiatives I quickly learned the impacts of these. I lived in Asia for many years, before returning to Europe and entering the retail customer sales promotion business.
With the Eu.promotions team I enjoy contact with colleagues and the elements of performance, development and responsibility.



Oscar Goffredi

Financial Director

I am the Chartered Accountant and Auditor of Accounts (Sorry!). Over 20 years dealt with International Taxation, Controlling, Budgeting and Finance for entrepeneurial companies. I'm proud to be a co-founder of this business venture, proud to have given life to a multinational company with an Italian heart. My commitment is to create lasting value.



Jamie Edgar

Eu.promotions UK & Ireland Ltd.
Special Projects Director

With over 20 years experience I continue to be excited to create and develop unique and innovative concepts aimed at our client's core customers – the family. With the evolution of technology and the fact that kids are becoming 'older younger' the challenge to provide integrated concepts that are real 'in-store' events intensifies. Our Special project team thrive on this challenge! Board


Enrico Anchini

Sales Director Italy

After 10 years of experience in the FMCG market, in 2013 I joined Eu.promotions to lead the Italian retail channel sales team.



Elena Martini

Head of Project & Graphic Department

I am a concrete and pragmatic person, positive and open to changes.
My inclination for lean thinking and problem solving blends with my personal attitude for quality and satisfaction. I strongly believe in people, especially curious people, who love their job and life. For them I try to be an example, to motivate and engage them.
After over 20 years in advertising and integrated marketing communication, focusing on brand communication strategies, promotional marketing and point of sale, my motto follows the words of a great life mentor: Start by doing what's necessary, then what is possible. And suddenly you will be surprised to do the impossible.


Giuseppina Navarretta

Giuseppina Navarretta

Head of Special Projects

Curiosity, passion, humour and harmony. Working to create projects for kids & family gives me the possibility to create, explore and express my imagination.
Teamwork and valuable ideas are key values for my job. Enabling clients to tell a story through our projects allows me to challenge myself on a  day by day basis.
With more than 10 years’ experience in the marketing & licensing field I constantly striving to improve and learn plus embracing my energy throughout all aspects of my job provides me with personal satisfaction.
Eu.promotions and the team is my natural home.  A place where it is possible to truly express myself.

Feels free in so far as the imagination is not greater than one’s actual desires, while neither of the two reaches beyond the ability to act”  Zygmunt Bauman



Catia Riccardi

Treasure Manager

With more than 20 years of experience in accountancy in the loyalty promotions market covering different responsibilities, I joined Eu.promotions in 2007 as Chief Accountant. Today due to the growth of the company I cover the role of Treasury & Payroll Manager of all the legal entities of the group.
I enjoy my working life, taking care of people and teamwork. I'm a dynamic person with a lot of interests, hardworking and friendly!



Roberta Santiani

Head of Corporate Communication

Over 20 years spent in Communication as a consultant for several Italian and international companies during which – through lasting work on myself – I realised that communication is everywhere and in everything.
My greatest satisfaction is to always try and express myself truly in any situation, merging my being personal with the professional, ethical and responsible one.
Corporate communications, branding, advertising, events, trade marketing, tutor for human resources and training of personal growth are my great interests and my role at Eu.promotions.



Paola Toscano

Head of Programme & Logistic Department

Once someone told me: "The difficulty is to understand which way to go but, when you realise it, there are no more alternatives. You must go for it".

My every day challenge is to find the right strategy when facing unexpected events. In my job I never reach the perfect result, what is crucial to succeeding is to preview the error and be prepared to manage it creatively and effectively.



Marika Zunino

Head of Marketing & Product Department

After more than 10 years with FMCG companies, logistics and supply chain first, sales and trade marketing later, I found my way, inspiration and enjoyment in creating the marketing team at Eu.promotions!


Eu.sales team


Ivailo Borisov

Sales Manager Russia and the Balcans

Dynamic: it is not the speed, but the acceleration that makes the difference!
More than 15 year managerial experience in marketing and sales within various FMCG, Petrol and  Telecommunication companies.



De Michele

Sales Manager Czech Republic, Hungary and Slovakia

8 years in marketing, sales and POS communication, that’s my job and my passion. I am task-driven and people oriented with a proven track record of success.
My free time is dedicated to Chinese martial art and of course to my family.
My motto? Speak with reason, act with emotion, treat with courtesy and accomplish the result.


marcin gurda

Marcin Gurda

Sales Manager Poland

I have over 16 years’ experience managing marketing and logistics activities at large international companies.

I have managed projects covering all phases of marketing and market research activities for a big international retail chain. I also spent time on logistical operations development leading all the strategic, operational, commercial and financial activities for an international postal group. Selling Best Customer Marketing programmes for an international agency is a new and exciting challenge in my career. I can always count on my wife and two kids’ strong support so I’m surely on the safe side of the Force...



Anete Nodieva

Sales Manager The Baltics

Since 2009 with my experience and ideas I joined Eu.promotions team spirit and know-how. I implement the visions of our clients in the Baltics to add strength and value to their business with the best service.



Francesco Tomasini

Sales Manager Italy

Over 10 years of experience in the consulting world, marketing and sales, with a passion for the loyalty market.

My professional goal? Inspire and reward consumers by offering our clients effective loyalty programs; creative and original, always responding to new needs of retailers. The secret to success? Encourage growth... with a strong team spirit! Where do I draw energy and inspiration for my work? From friendships and enjoying sailing trips.

My motto? "A winner is a dreamer who never gave up." Nelson Mandela



Andrea Zamboni

Sales Manager Italy and Slovenia

I have 15 years experience in worldwide sales and have been Sales Development Manager in the Retail marketing programmes sector in Eu.promotions since 2009.
"Don't let the noise of others' opinions drown out your own inner voice… have the courage to follow your heart and intuition"
(Steve Jobs’ 2005 Stanford Commencement Address)

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Latest Charity Projects


In December, Eu.promotions made a donation to the organization Save the Children Italy, for the project "enlighten the future" , which is a campaign to tackle educational poverty in Italy and support “Light Points” - spaces where children and adolescents can get together for free educational, recreational and cultural activities.
Donated items: books, development games, assembling bricks, basketballs, sports bags, stickers, plastic Euro 2016 pins, sunglasses; these will all be distributed to the "Light Point centres" located throughout Italy.
These centres offer free educational activities for children and teenagers between 6 and 16 years old every afternoon from Monday to Friday.
Some mornings during the week, workshops are also dedicated to parents and children up to 5 years old.



Sales for Charity in Latvia

Our Eu.promotions Baltic office has been busy with a beautiful action during the summer: a product sample sale to raise money for a good cause!  A large local family association The Grobinas, "Dzervites" helped with collecting enough money to make a happy start to the school year for 68 kids in a low income family: kids received new backpacks, pencil cases and sportswear for their new school activities in Latvia. 

"Never worry about numbers. Help one person at time and always start with the person nearest you". - Mother Teresa

 Z 2



In full solidarity Eu.promotions has recently responded to the earthquake emergency in central italy with a donation to ActionAid - a non- profit agency taht stands ready to support those affected by the earthquake. Several small towns in the region were demolished and hundreds of people have lost their houses, now they need help to rebuild their lives and houses.

 Pescara terremoto 750