BENEFIT THE COMMUNITY AS A WHOLE MORE THAN THE INDIVIDUAL.
Community Programmes are a great way for a retailer to enhance corporate image, differentiate and increase both sales and loyalty. CRM or Community Programmes create a strong link between the stores and the local community and ultimately with all customers. It also creates valuable relationships with stakeholders such as employees, suppliers and governmental agencies. Such programmes require a great deal of commitment throughout the company and a good investment in communication, yet they can provide the retailer with a unique competitive advantage for years.