TRULY DIFFERENTIATE FROM COMPETITORS
Special Projects are a unique opportunity to create tactical tailor-made programmes aimed at your core target customer – the family. These initiatives are proven to deliver increase in turnover and profit by attracting new customers and encouraging existing customers to spend more on each visit.
By associating with and capitalizing on a sports anniversary event or a license (entertainment or brand) a Special Project establishes a clear point of difference for a retailer. A Special Project is an in-store event generating involvement and interest from both customers and staff alike. External ‘word of mouth’, especially amongst children, fuels consumer interest and participation delivering success for a retailer. In well executed examples turnover increases in excess of 5% and is commonly coupled with enhanced perception of the retailers’ image and brand.