How do we do it?

We have developed a range of instant and collector (bonus point redemption) concepts with our creative team and product experts, through the constant research and study of consumer’s trends and needs.

Supermarket stores and petrol stations are increasingly providing entertainment for shoppers and the best way to engage families is to feed their imagination and creativity.

A variety of new Nickelodeon and MTV-branded product reward, available at partnering mass retailers, will create new excitement for consumers because there is really nothing better than being rewarded for shopping!

Evidence and experience.

Eu.promotions group and Nickelodeon & Viacom Consumer Products (NVCP) have run several successful loyalty instant promotions throughout Europe over the last few years. These programmes have used strong mechanics to reward millions of shoppers with fantastic SpongeBob Squarepants merchandise.

Retailer’s future of mass engagement with fun and entertainment.

In the coming years, a series of pan-regional loyalty programmes will reward shoppers with a variety of Nickelodeon and MTV-branded merchandise at partnering mass retailers.

Eu.promotions has exclusive mass loyalty promotional rights for a line-up of brands including SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles and more.

Retail marketing programmes designed by Eu.promotions effectively develop sales and market share of grocery and petrol retailers; these programmes combined with top brands/licensors and tailor-made mechanics help retailers to raise the number of best customers and change the shopping behavior of split shoppers by enhancing customer experience in the stores.

Professional and positive.

“We are very pleased to expand innovative tailor made programmes for food and petrol retailers. The new SpongeBob Breakfast collection programme was recently launched in Austria at Penny Market stores and it was newly conceived for advanced rewarding of retail customers. Followed by Poland and other countries, further project are coming up soon thanks to the work of our creative team and promotional product experts” – says Pierfranco Belfiori, Eu.promotions’ Manging Director.