TRULY DIFFERENTIATE FROM COMPETITORS
Special Projects provide a unique opportunity to create tactical tailor-made campaigns aimed at your core target customer – the family. Proven to deliver increase in turnover and profit by attracting new customers and encouraging existing customers to spend more on each visit. By associating with and capitalising on an event (sports or cultural) or a license (entertainment or brand) a Special Project establishes a clear and exclusive point of difference for a retailer whilst generating involvement and interest from both customers and staff alike. External ‘word of mouth’, especially amongst children, fuels consumer interest and participation delivering a positive ROI. In well executed examples turnover increases in excess of 5% and is commonly coupled with enhanced perception of the retailers’ image and brand.